Comments on: Geeking out over content http://www.epiphaniesinc.com/blog/2007/06/13/geeking-out-over-content/ An entrepreneurial adventure in content creation, idea generation, viral marketing, renegade branding strategies, and small biz nudity by Lani & Allen Voivod, aka The Content Lovers™, co-owners of EpiphaniesInc.com. "A-Ha Yourself!™" Thu, 20 Nov 2008 12:34:41 +0000 http://wordpress.org/?v=2.6.1 By: Content Lover http://www.epiphaniesinc.com/blog/2007/06/13/geeking-out-over-content/#comment-5175 Content Lover Wed, 13 Jun 2007 20:00:55 +0000 http://www.epiphaniesinc.com/blog/2007/06/13/geeking-out-over-content/#comment-5175 And to think, Allen -- you already declared 2007 as the Year of the Mashup! (http://www.epiphaniesinc.com/blog/2007/02/14/2007-is-the-year-of-the-mashup/) I guess Stevie Sansweet was paying attention to you, dear. You've obviously inspired this astounding course of action. ;) Seriously, I think this bold content-sharing move is going to be HUGE for the Star Wars brand, as if the brand wasn't huge enough already. It's a version of Open Source Creativity. Very smart on their part. I'm glad they've stopped suing their biggest fans for using their assets, and started empowering them to become part of their unpaid team of creative evangelists. -Wifey And to think, Allen — you already declared 2007 as the Year of the Mashup! (http://www.epiphaniesinc.com/blog/2007/02/14/2007-is-the-year-of-the-mashup/)

I guess Stevie Sansweet was paying attention to you, dear. You’ve obviously inspired this astounding course of action. ;)

Seriously, I think this bold content-sharing move is going to be HUGE for the Star Wars brand, as if the brand wasn’t huge enough already. It’s a version of Open Source Creativity. Very smart on their part. I’m glad they’ve stopped suing their biggest fans for using their assets, and started empowering them to become part of their unpaid team of creative evangelists.

-Wifey

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