http://www.epiphaniesinc.com/blog/2007/06/06/press-and-news-releases-an-add-info-summit/ An entrepreneurial adventure in content creation, idea generation, viral marketing, renegade branding strategies, and small biz nudity by Lani & Allen Voivod, aka The Content Lovers™, co-owners of EpiphaniesInc.com. "A-Ha Yourself!™" Thu, 20 Nov 2008 09:23:23 +0000 http://wordpress.org/?v=2.6.1 http://www.epiphaniesinc.com/blog/2007/06/06/press-and-news-releases-an-add-info-summit/#comment-8214 Epiphanies, Inc. Mon, 16 Jul 2007 18:02:47 +0000 http://www.epiphaniesinc.com/blog/2007/06/06/press-and-news-releases-an-add-info-summit/#comment-8214 [...] 7. And most importantly, make sure your campaign fits into your overall marketing strategy. Done right, this email campaign will be integrated with other marketing channels. (News releases, articles, and blogging are our faves.) And hopefully, it’ll be part of a regular Content Plan that lets your audience know you don’t just want them for their money. Ideally, your email campaign will keep your audience engaged with you - regardless of whether they’re ready to buy at the moment you email dings into their inboxes. Because as we’ve been told time and again, people don’t buy when you’re ready to sell. People buy when they’re ready to buy. And the simple trick to success is this: By implementing consistent, “Dignity Marketing” based communications, you’re bound to be there when the buying time comes. [...] [...] 7. And most importantly, make sure your campaign fits into your overall marketing strategy. Done right, this email campaign will be integrated with other marketing channels. (News releases, articles, and blogging are our faves.) And hopefully, it’ll be part of a regular Content Plan that lets your audience know you don’t just want them for their money. Ideally, your email campaign will keep your audience engaged with you - regardless of whether they’re ready to buy at the moment you email dings into their inboxes. Because as we’ve been told time and again, people don’t buy when you’re ready to sell. People buy when they’re ready to buy. And the simple trick to success is this: By implementing consistent, “Dignity Marketing” based communications, you’re bound to be there when the buying time comes. [...]

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