Press and News Releases - an ADD Info Summit
June 6th, 2007 by Lani and AllenTime: 16 minutes, 55 seconds. Click to listen below!
Featured Experts: Lani & Allen Voivod, aka “The Content Lovers,” Epiphanies, Inc.
Summary: Three prime points, nine newsworthy topics, the general template, and five big-picture tips for using news releases as part of your overall marketing and content success strategies.
Teaser Quip: “You’re dealing with the world’s greatest BS detectors when you’re dealing with reporters or anyone in the media.”
[...] 7. And most importantly, make sure your campaign fits into your overall marketing strategy. Done right, this email campaign will be integrated with other marketing channels. (News releases, articles, and blogging are our faves.) And hopefully, it’ll be part of a regular Content Plan that lets your audience know you don’t just want them for their money. Ideally, your email campaign will keep your audience engaged with you - regardless of whether they’re ready to buy at the moment you email dings into their inboxes. Because as we’ve been told time and again, people don’t buy when you’re ready to sell. People buy when they’re ready to buy. And the simple trick to success is this: By implementing consistent, “Dignity Marketing” based communications, you’re bound to be there when the buying time comes. [...]
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