On the inside - Day 3 at the Attract Clients Like Crazy Boot Camp
May 20th, 2007 by Allen Voivod
First, a quick note about what’s really going on in the boot camp! I’ve been sharing “A-Ha!” tips that have come out of the event, but the whole of the thing is so much larger, I shouldn’t lose sight of that. Today’s major topics were information product creation and profit multipliers, including step-by-step formulas for leveraging content for minimum work and maximum payout.
That said, the things that really jumped out at me today were:
1. A cheap way to start your direct mail campaigns. If you buy or rent a list, get card stock paper and print postcards four to a page from your home computer. Then cut it, stamp it, and send it - first class. It’ll cost you around 40 cents per piece, and it lets you “scrub” your list (because bad addresses will come back to you as such, and forwarding addresses will be relayed).
2. A way to take ownership of less-than-perfect audio recordings. Call it the “unedited version,” and advertise it as a “you are there” recording where it’s raw, it’s live, and it has the feeling of immediacy and authenticity.
3. A way to get your learning done in half the time. If you listen to MP3s of teleclasses and workshops, use Windows Media Player. In the current version, go to “Now Playing” in the menu, then select “Enhancements” and finally select “Play Speed Settings.” You can actually affect the playback speed over time, and we recommend sending it to double the average speed to really learn some things in half the time.
And that was the business aspect. After, there was the VIP Party in the 10th Floor Executive Lounge - ooo la la! It’s really fun to go to these, and not just for the free drinks. It’s the conversation that really makes it worthwhile. The brainstorming alone has been worth the price of admission for many people here.
And for all the talk about online marketing, it’s definitely true that offline marketing is alive and well. I’ve already seen different business folks having the initial conversations about what their joint ventures and strategic partnerships might look like, contractually.
Meanwhile, it’s 1am, I’ve had too many glasses of wine, and it’s time to sleep it off. We’ve got Melanie Benson Strick on deck tomorrow, as well as some in-depth Marketing Action Plan work. Time to wrap this boot camp up with a bang!
