Dear success-minded professional,

We understand you’ve been wondering how to get more prospects, customers, and clients to your business.

You’re definitely not alone.

However, because you’re reading this, it’s clear you’re thinking beyond your next one-shot marketing effort to The Big Picture, where all of your marketing pieces work together to drive people to one central, informative, evangelizing hub:

Your website.

Smart thinking, friend. Very smart, indeed.

Since a lot of the business you’re getting these days is coming from online sources, you’d be best served to consider marketing tools that are more content-driven. Press releases, articles, lists of valuable tips and advice, and a blog, to name a few.

The reason why we recommend these tactics is threefold:  

1. Using targeted content to reach your ideal audience allows you to leverage the content over and over, to make it COST EFFECTIVE. 
2. Content-driven marketing makes search engines very happy, and this makes it EASIER for people to find you online.
3. Instead of being assaulted by “generic” or “in-your-face” marketing efforts, your audience receives information they’re searching for, that’s valuable to them, and that offers a friendly, helpful voice and style. THIS BUILDS TRUST AND GOOD FEELINGS, which invites a relationship, which in turn becomes that coveted “warm ‘n fuzzy” emotion, driving prospects to your front door.
   (Knock knock! It’s your next opportunity!)

Now, some people have questions about what it means to leverage content successfully.

Let’s use one targeted article as an example, “5 Tips to Finding the Perfect Widget.” This one article could be used:

• To send to publications looking for content to fill space around their ads – which positions your business not as an advertiser, but as an expert with thoughtful information to share.
• To send to article directories online, creating links to your website that raise the site’s profile in the search engines.
• To send through a press release service, creating links to your website on online news services and providing additional print publication opportunities.
• To post on your website (and/or blog) as keyword-rich content, to get search engines to come back to your website more frequently and give the site greater credibility and traffic.
• To excerpt and use on a postcard or direct mail campaign, which would direct people to your website to read the rest of it.

Smart, cost-effective, guerrilla-like, and a work horse of a strategy, right?

Good luck with your growth, vision, and marketing efforts. We’re rooting for you!

Warmest regards,

Lani and Allen Voivod
aka the “Content Lovers”
Now playing at www.EpiphaniesInc.com
“A-Ha Yourself!”

Posted in All About Content, Fun With Marketing, Inciter Articles |

This entry was posted on Monday, May 14th, 2007 at 4:06 pm and is filed under All About Content, Fun With Marketing, Inciter Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.