The spirit of Dignity Marketing
May 10th, 2007 by Allen Voivod
My son, the obsessive.
He’s been asking to watch the movie “World Race” over…and over…and over… I think he watched it three times in a row on a recent rainy day.
Lani and I have been asking him what he’s getting out of this movie, and until today, the answers have been along the lines of, “It’s cool!”
Well, over breakfast this morning, my darling four-and-a-half-year-old said, out of nowhere, “Daddy, do you know what the ancient inscription says?”
“Ummm..no. What’s it say?”
“Wisdom is a circle. What you receive, you must give back.”
Aha! I recognized this line from one of the many World Race showings over the past few months. So that’s what he’s getting out of the Hot Wheels racing movie. Which makes me feel a lot better about him watching it.
And, it made me think about the concept of “Dignity Marketing,” which Lani and I have been talking about more and more in recent months. The quote Joey tossed out is exactly the philosophy behind Dignity Marketing.
It’s marketing without selling yourself. It’s sharing your passion and knowledge in bite-sized chunks so that when your audience is ready to buy, you’re top of mind, and they just go for it.
So thanks to the little man for this morning’s “Aha!”
[...] And the simple trick to success is this: By implementing consistent, “Dignity Marketing” based communications, you’re bound to be there when the buying time comes. [...]
Pingback by Epiphanies, Inc. — July 16, 2007 @ 2:07 pm
“Yeah, and I learned ‘actions speak louder than words’ on The World Race, too. By the way, I’m 5 3/4 now, Daddy.”
Love,
Joe
Comment by Joey Voivod — July 17, 2008 @ 1:27 pm