Time: 11 minutes, 1 second. (That last extra second is the only boring one. Click below to listen!)
Featured Expert: Kevin Skarritt, Branding Expert and Chief Nut, Acorn Creative
Summary: The four criteria for judging logos – so easy, even a non-designer can understand it.
Teaser Quip: “It’s more important for a brand to stand for something than to do something.”







