A New Hampshire small biz success story, launched by an epiphany following a near-death experience…two gutzy chicks…6000% growth in the first year…bold messaging on comfy, cozy, sun-washed tees and sweatshirts…PLUS a smiling Alec Baldwin…
I LIVE FOR STORIES LIKE THIS!
Meet Alyson Bruu and Kristine Fichera, founders of Liv’n Out Loud! Clothing Company Inc.
I found out about their story and biz success in this article on NH.com, from where this explanatory excerpt hails:
“We’re not just a clothing company,” said Bruu, a marketing and public relations professional and owner of December Marketing. “We’re promoting a lifestyle. We’re getting people to look at their own humanity and ask themselves, ‘Am I living the life I’m meant to live?’ It’s like we’re igniting these epiphanies.”
Their own “aha moment” came after Alyson nearly bled to death after simple surgery to remove an ovary. The Big Life questions started pouring in: “Did I live a meaningful life? Did I make a difference? Was I true to myself in life?”
The conclusion to each of these questions was “No.” So the six-fig salary was ditched, and a T-shirt company was born. Bold insight PLUS joy-filled action. Ain’t it purty, tho’?
Now, the co-owners boast huge growth, international attention, and an ever-broadening fan base – all in less than two short years! – because of regular press coverage and successful viral marketing efforts. (Getting some good Hollywood exposure hasn’t hurt, either.) Cancer survivors find comfort and strength in their clothing AND powerful mini-anthems:
- “Hey Cancer…You Picked the Wrong Broad!”
- “Defy mediocrity”
- “Because I Can”
- “Mine Are Brass”
- Bring It On!”
Congratulations, ladies. Excellent messaging. Stellar mission. Bold moves. You are fab examples of how to “A-Ha Yourself!”
Keep on truckin’!
