Time: 11 minutes, 1 second. (That last extra second is the only boring one. Click below to listen!)

Featured Expert: Kevin Skarritt, Branding Expert and Chief Nut, Acorn Creative

Summary: The four criteria for judging logos - so easy, even a non-designer can understand it.

Teaser Quip: “It’s more important for a brand to stand for something than to do something.”

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