Ah, the flexible business life. While Lani and Joe cuddled in bed together watching a movie, I went downstairs into the basement home office to get some good content-related learnin’ in.

We’re trying out an introductory offer for Ali Brown’s Mastermind Group (that’s her in the red at left), and yesterday’s call featured Catherine Seda (in the maroon below), author of the recently released How to Win Sales and Influence Spiders: Boosting Your Business and Buzz on the Web. The call itself focused on getting free search engine traffic and publicity for your business, and here are the gems I got out of it:

1. Seda’s top recommendations for bringing in traffic to your site: Commenting on other people’s blogs, and writing articles to post on your blog, submit to article directories, and send out in place of the garden-variety press release.
2. The new age of linking strategies: Emailing people to trade links is old-fashioned, time-consuming, and ultimately not worth the effort in terms of search engine optimization. Instead, comment on other people’s blogs, and create profiles on social networking sites like MySpace.
3. Use online press release services like PRWeb that submit your press release to search engine news services like Google News.

Seda’s also a pay-per-click expert, and she threw in a few tidbits on this subject as well. Namely:

• Don’t bother competing for the most basic search terms anymore. Now, start looking for “tail terms” - longer keyword phrases that have lower volume, cost less to bid on than the more generic terms, and yet are very profitable for your business. (For example, don’t bid on “business coach,” but do bid on “business coach women los angeles.”)
• Don’t take clickers on your pay-per-click ad to your home page. Take them to a specially constructed landing page that references the offer in your ad “above the fold” (without making people scroll down the page to see the specific offer in the ad).
• Construct your landing page to do only one of two things - get the reader onto your email list, or get them to buy something from you.

And there you have it! As for my own piece of advice - if you sign up for one of these calls, definitely be sure to get in on the live call. Based on our own experience, we almost never get around to listening to the recording afterwards. I’m definitely glad I was on the line for this one.

For FREE articles, tips, and strategies designed to catapult your content and electrify your business (and get creative AND effective with your own marketing efforts), sign up for our ezine, “The Inciter,” at EpiphaniesInc.com!

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Posted in All About Content, Dances With Gurus |

This entry was posted on Wednesday, April 11th, 2007 at 6:00 am and is filed under All About Content, Dances With Gurus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.