At a loss for the right word, product, or service? VERBIFY!
April 7th, 2007 by Lani VoivodSeveral years ago, I read a fantastic Get Fuzzy comic that has never left my brain. I think I cut the comic out, but I can’t find it, and I’ve now spent about an hour searching for a picture of it online, but alas, have come up empty handed. (D’oh! I KNEW I should’ve spent the $$ to put it on a T-shirt or coffee mug!)
It was one of the comics where Bucky the Katt was sharing his great and vast worldly wisdom, and he declared this memorable, inalienable truth:
“You can wordify anything if you just verb it.”
Bucky’s meow-usings ended up being Nostradamus-like, as evidenced by a rad article I read on VisualThesaurus.com last month by “Sparrow,” a “pundit poet” with a keen eye on the languaging culture:
An excerpt for ya:
CEO-talk is big on verbifying: “I’m almost ready to greenlight the Douglas project”; “The Board will be conferencing Tuesday”; “We may have to outsource some of the tech work.” One feels that the immense power of the CEO can bend nouns into verbs, the way Superman bends iron bars.
What can YOU verbify today, this month, or this year to become part of the collective culture? An idea? A signature product? A service? Think about it - it’s yours to invent.
Allen and I unwittingly did it by saying “A-Ha Yourself!” to anyone who will listen. Now it’s up to us to keep explaining what that means, until it’s as clear to you as it is to us.
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