Time: 11:45.

Featured Expert: Kevin Skarritt, Branding Expert and Chief Nut, Acorn Creative

Summary: High velocity taglines are vital to your business success. (Tagline Velocity = Increased information and emotion + Fewest letters and syllables as possible)

Teaser Quip: “Would it work as its own message on a T-shirt?…A business wants to have a message, mission, or philosophy to become something bigger than it is.”

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Posted in ADD Info Summits, All About Content, Brand Funk |

This entry was posted on Wednesday, April 4th, 2007 at 3:39 pm and is filed under ADD Info Summits, All About Content, Brand Funk. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.