A tip for reducing the information overload…
March 19th, 2007 by Allen Voivod
For the last couple of weeks, I’ve had the pleasure of attending Karyn Greenstreet’s marketing planning teleclass (don’t look for the link on her site as of today’s post - since the class already started, you can only find this link about it on her blog). It’s good foundational stuff, and I highly recommend it.
Though there are any number of great tidbits to quote from it, the one that really resonated with me today was this suggestion from Karyn about what to do with all the emails you receive from information marketers (I’m paraphrasing):
When you sign up to receive someone’s emails, don’t look at them right away. If you use Outlook, just put them in a folder until you have about 10 of them.
Then take a little time to read all 10, right in a row, in one sitting. If you’re not getting the kind of information you want, or if you’re not feeling a connection with the author, then unsubscribe yourself immediately.
I don’t know about you, but I’ve got Outlook folders for about three dozen info marketers and their emails. And who knows how many more gurus I’ve got lurking in the “Grab Bag” folder I set up, because I was sick and tired of setting up new folders.
So that’s what I’m going to do - start weeding them out. Besides, if you believe in the Law of Attraction, then you must know that you don’t have to be an information pack-rat, keeping everything you ever received until the piles of email overflow so much that you crash your Outlook with every boot-up.
Trust that when you need to know something, the answer will come to you - even if you unsubscribed from the source years ago.
For FREE articles, tips, and strategies designed to catapult your content and electrify your business (and get creative AND effective with your own marketing efforts), sign up for our ezine, “The Inciter,” at EpiphaniesInc.com!
