If you’ve never heard of “Squidoo,” or the “lenses” you can build there, no worries. Until last week, we were clueless about it too. But here’s why it’s worth knowing about…

The brainchild of marketing maven Seth Godin, “Squidoo’s goal as a platform is to bring the power of recommendation to search.” Their words. Acorn Creative’s Kevin Skarritt puts it this way: “It’s like MySpace, but for ideas.”

Basically, you can sign up for a free account on Squidoo, and create a mini-website (called a “lens”) there. We just did our first a few days ago! Of course, you may be asking yourself: “Umm, Lani & Allen - exactly why should I bother with Squidoo?” Four quick reasons:

1. Share your knowledge. 
2. Build credibility in your niche. 
3. Increase your traffic and search rankings. 
4. Earn money.

Now, since we only started a few days ago, we have the barest of toeholds in Squidoo. So of those four reasons, we’ll benefit from #3 even if we do nothing else. Why? Because now a very popular website has links on it that lead to our website and blog, which will lead to higher search engine rankings for us. 

And it only took about an hour to look at the site’s FAQs and build that first template-based lens. Now, if you’re not sure if it’s for you, just read the answer to Question #5 on the FAQs, “Who Should Build a Lens?”

And if you find yourself on their list of 10 types of people who should have a lens, then go for it!

For FREE articles, tips, and strategies designed to catapult your content and electrify your business (and delight you with some copywriting zing), sign up for our ezine, “The Inciter,” at EpiphaniesInc.com!

Click below to use your fave social media tools:

Hide Sites

Posted in Tools to "A-Ha Yourself!" |

This entry was posted on Monday, February 19th, 2007 at 1:03 am and is filed under Tools to "A-Ha Yourself!". You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.