Real American brainstorming phrases: The Phoenix Effect
December 22nd, 2006 by Lani Voivod
Over there in the branding and design powerhouse that is Acorn Creative, Mr. Kevin Skarritt is sharing spectacular tips and advice on naming things: Products, your business, your next swing-out venture, marketing campaigns…the works. He’s on tip #10 right now, and he notes a fine brainstorming tenet I’ve never heard of before. (Rare, indeed.) Behold:
The “phoenix effect” … where your great ideas rise from the ashes of the previous days heated brainstorming session. The point is that time (especially restful sleep) can give you a completely different perspective on any creative process. Including name generation. Consider all of those hundreds of ideas as seeds. Overnight, the healthy ones will grow and evolve. They’ll be different. Before, they were just a pile of seeds. Now you can tell which ones are viable. NAP TIME!!
Yes, yes, and YES. (And not just because it’s another excuse to nap, either.)
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