Sony talk pretty one day
December 20th, 2006 by Lani VoivodOne of the biggest challenges of being “Content Experts” (as Allen and I are) is explaining to people who aren’t so hip to the marketing jive how we can charge hundreds (or even thousands) of dollars to assess (and occasionally write) what appears to be a tiny smidge of copy.
Whether it’s a two-word tagline, a 10-word Google ad, a 50-word postcard, a 125-word radio spot, a 300 word webpage, or a 1000-word article, the temptation for many business owners - especially biz owners with modest marketing budgets - is to outsource the design and production and just zip off the copy themselves.
Please don’t.
Not only does it totally undermine the goal of your spending and mission, but you also risk being made fun of by guys like Seth Godin. Seth outed Sony as being pennywise and pound foolish with a recent post: “Two Best Times to Invest in Good Copy.”
Please, don’t let what happened to Sony there happen to you!
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