I’ve been blog hopping today.

From Seth Godin’s post on Brand as mythology to Lisa Wilder’s posts (first, one on www.Coachamatic.com re: “How to Shift Out of Fear” (Parts 1 & 2), then, on her www.TheWilderZone.com blog, “Contemplating the Coming Year“), then finally all around Acorn Creative’s “Nuts & Bolts” Blog, a la Kevin Skarritt…

Seth’s post talks about how effective storytelling - with the requisite HEROIC OUTCOMES implied or outright stated - can be weaved into a company’s culture and marketing to create powerful brands that resonate deeply with their core audiences.

Lisa reminds us how easy it is for us to become excellent storytellers of our own imminent DOOM…and urges us to consider becoming just as good (or, preferably, better!) at our imminent SUCCESS. As she says:

“If we’re going to spin stories, and we all do, we may as well spin positive stories that will empower and uplift us and keep us moving forward proactively.”

And Kevin…well, he advocates the practice of IDEA MASHING. Which brings me to my suggestion for you and your ventures, business, and vision:

Instead of (or in addition to) the standard goal sheet or vision statement for 2007, why not spin a beautiful, bountiful, big-vision story of your IDEAL OUTCOME, your BEST CASE SCENARIO, your ULTIMATE SUCCESS STORY?!!!!

Have some fun with it. Weave in details.

• Who will you meet?
• Who will you partner with?
• Will you become a media darling?
• Will you rise to some glorious occasion and inspire charitable donations around the world?
• Are you featured on the cover of Inc. or Entrepreneur magazine?
• Do you have a major business breakthrough that transforms your future?
• Do you FINALLY hit your stride, and become the industry powerhouse you always knew you could be?

The reason everyone who’s anyone recommends storytelling as a biz success tool is because it CONNECTS with the core of your being. It’s memorable. It drives EMOTION. And if done right, it’s downright MAGICAL. 

If you write a version of your own HEROIC adventure for 2007, it may be just the script that helps you play out the details so they become your reality.

So…What’s YOUR HEROIC MYTH for 2007?

Write it. Read it. Learn it. Live it!

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Posted in Call in the Coach, Storytelling, Tools to "A-Ha Yourself!" |

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