Pssst…Anyone want a 30-second TV spot for next to nuthin’?
December 7th, 2006 by Lani VoivodSome Internet visionaries are simply magnificent.
Take Nick Grouf and David Waxman, for instance. These guys have been fixated on using the Internet as a tool to serve the masses and give entrepreneurial underdogs a chance to be the best they can be.
First, these guys founded Firefly, which was all about online collaboration and ultimately sold to Microsoft. (So it must’ve been good. Or a threat to Microsoft’s empire. Whichever.)
Then they went on to launch PeoplePC, which Earthlink gobbled up as soon as it had the chance.
This year, the duo has invented a way for businesses with itty bitty budgets to advertise on TV. Real live TV. Not your hidden local cable access channel, but national cable channels, like ESPN and MTV.
It’s called Spot Runner.
Choose from thousands of pro-produced 30-second commercials and customize your fave with your own biz messaging for as little as 500 bucks. Then spend a few hundred to a few thousand to run your ad, depending on your needs and goals. They even boast you can set up a targeted campaign in as little as 15 minutes. Sounds absolutely unbelievable, but if their website says it, it must be true. 
I first read about this service in this article from June 2006 issue of Inc. Magazine.
Anyone out there tried the service yet? If and when you do, let me know how it goes. I’d love to hear if the easy-as-1-2-3 approach is for real…and I’d love to see your slick commercial, too.
(Of course with YouTube, who needs to pay anything for real TV advertising, right?)
Automating the TV advertising process for solo professionals and small biz owners so they can reach targeted demographics, regionally AND nationally. Hmmm. For anyone with a thousands or so bucks to play with, sounds like a fine way to “A-Ha Yourself!” to me.
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