http://www.epiphaniesinc.com/blog/2006/11/28/what-the-is-a-content-plan-and-why-do-you-desperately-need-one-before-2007/ An entrepreneurial adventure in content creation, idea generation, viral marketing, renegade branding strategies, and small biz nudity by Lani & Allen Voivod, aka The Content Lovers™, co-owners of EpiphaniesInc.com. "A-Ha Yourself!™" Tue, 02 Dec 2008 12:25:54 +0000 http://wordpress.org/?v=2.6.1 http://www.epiphaniesinc.com/blog/2006/11/28/what-the-is-a-content-plan-and-why-do-you-desperately-need-one-before-2007/#comment-19321 Epiphanies, Inc. Sun, 28 Oct 2007 14:14:12 +0000 http://www.epiphaniesinc.com/blog/2006/11/28/what-the-is-a-content-plan-and-why-do-you-desperately-need-one-before-2007/#comment-19321 [...] If you’re thinking about starting a podcast, please take a moment to think a year ahead, and ask yourself: How can I create a Content Plan that multi-tasks the effort I put into doing these podcasts? Spread your rubber loving… [...] [...] If you’re thinking about starting a podcast, please take a moment to think a year ahead, and ask yourself: How can I create a Content Plan that multi-tasks the effort I put into doing these podcasts? Spread your rubber loving… [...]

]]> http://www.epiphaniesinc.com/blog/2006/11/28/what-the-is-a-content-plan-and-why-do-you-desperately-need-one-before-2007/#comment-8217 Epiphanies, Inc. Mon, 16 Jul 2007 18:06:54 +0000 http://www.epiphaniesinc.com/blog/2006/11/28/what-the-is-a-content-plan-and-why-do-you-desperately-need-one-before-2007/#comment-8217 [...] 7. And most importantly, make sure your campaign fits into your overall marketing strategy. Done right, this email campaign will be integrated with other marketing channels. (News releases, articles, and blogging are our faves.) And hopefully, it’ll be part of a regular Content Plan that lets your audience know you don’t just want them for their money. Ideally, your email campaign will keep your audience engaged with you - regardless of whether they’re ready to buy at the moment you email dings into their inboxes. Because as we’ve been told time and again, people don’t buy when you’re ready to sell. People buy when they’re ready to buy. And the simple trick to success is this: By implementing consistent, “Dignity Marketing” based communications, you’re bound to be there when the buying time comes. [...] [...] 7. And most importantly, make sure your campaign fits into your overall marketing strategy. Done right, this email campaign will be integrated with other marketing channels. (News releases, articles, and blogging are our faves.) And hopefully, it’ll be part of a regular Content Plan that lets your audience know you don’t just want them for their money. Ideally, your email campaign will keep your audience engaged with you - regardless of whether they’re ready to buy at the moment you email dings into their inboxes. Because as we’ve been told time and again, people don’t buy when you’re ready to sell. People buy when they’re ready to buy. And the simple trick to success is this: By implementing consistent, “Dignity Marketing” based communications, you’re bound to be there when the buying time comes. [...]

]]> http://www.epiphaniesinc.com/blog/2006/11/28/what-the-is-a-content-plan-and-why-do-you-desperately-need-one-before-2007/#comment-4955 Glenda Watson Hyatt Thu, 07 Jun 2007 23:31:03 +0000 http://www.epiphaniesinc.com/blog/2006/11/28/what-the-is-a-content-plan-and-why-do-you-desperately-need-one-before-2007/#comment-4955 It really is about building your own multi media empire with blogs, ezines, podcasts, articles, teleseminars etc etc etc and then using cross media promotion to keep it all going. And, for all that, you need a well organized plan, particularly as a solopreneur! It really is about building your own multi media empire with blogs, ezines, podcasts, articles, teleseminars etc etc etc and then using cross media promotion to keep it all going. And, for all that, you need a well organized plan, particularly as a solopreneur!

]]> http://www.epiphaniesinc.com/blog/2006/11/28/what-the-is-a-content-plan-and-why-do-you-desperately-need-one-before-2007/#comment-3839 Patsi Krakoff, The Blog Squad Tue, 22 May 2007 21:39:33 +0000 http://www.epiphaniesinc.com/blog/2006/11/28/what-the-is-a-content-plan-and-why-do-you-desperately-need-one-before-2007/#comment-3839 Yes, this is what perked up my ears at the boot camp, Allen and Lani. I've been doing this for myself and clients for a while now, but didn't have a name for it, and of course never thought to package it as a product/service and market it. We just finished writing a proposal to a new client and - thanks - included a big section on a content development plan. Content, content, content in multiple forms, delivered in multiple ways, is what attracts prospects and gives them a reason to stay, buy and hire. As you say, ...'a-HAH!' Yes, this is what perked up my ears at the boot camp, Allen and Lani. I’ve been doing this for myself and clients for a while now, but didn’t have a name for it, and of course never thought to package it as a product/service and market it. We just finished writing a proposal to a new client and - thanks - included a big section on a content development plan. Content, content, content in multiple forms, delivered in multiple ways, is what attracts prospects and gives them a reason to stay, buy and hire. As you say, …’a-HAH!’

]]> http://www.epiphaniesinc.com/blog/2006/11/28/what-the-is-a-content-plan-and-why-do-you-desperately-need-one-before-2007/#comment-914 Florian Sun, 28 Jan 2007 23:57:49 +0000 http://www.epiphaniesinc.com/blog/2006/11/28/what-the-is-a-content-plan-and-why-do-you-desperately-need-one-before-2007/#comment-914 Hi, I found your blog via google by accident and have to admit that youve a really interesting blog :-) Just saved your feed in my reader, have a nice day :) Hi,
I found your blog via google by accident and have to admit that youve a really interesting blog
Just saved your feed in my reader, have a nice day

]]>