Marketing blunders. Aimless, goal-less, target-less shout outs. The “Spray ‘n Pray” mentality, in which you start chucking out your product or service to anyone, with whatever media outlet available.

My friend and Mastermind partner, Michele Pariza Wacek (or Michele PW for short), spends all her time and talents analyzing these issues for her clients, so their marketing messages don’t get lost in the great abyss of oblivion.

Michele sums up the major marketing oopsies here: 5 Mistakes Biz Owners Make With Their Marketing, in case you’d like to see how many booboos you make with your business’s messaging. (Sadly, Allen and I are guilty of more than one, but we’re working one it.)

She rounds up her article with stylin’ flair:

“Unfortunately, for the most part, your target market won’t wake up and say ‘Gee, I have to give so-and-so some money today’ without some encouragement on your part. Remember, it’s not your target market’s job to remember you. It’s your job to remind them you’re here and would love to have their business.”

Oh, if only people woke up with nothing but thoughts of sending us money, huh?

I guess that’s what Content Strategy is for.

For FREE articles, tips, and strategies designed to catapult your content and electrify your business, sign up for our ezine, “The Inciter,” at EpiphaniesInc.com!

Posted in All About Content, Fun With Marketing |

This entry was posted on Tuesday, November 28th, 2006 at 11:04 pm and is filed under All About Content, Fun With Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.