Print & online in the sack together, producing beautiful offspring
November 16th, 2006 by Lani VoivodThink you have to be a Big Media giant to give your audience what it wants in multiple platforms?
Hardly.
Just take a look at what the Minneapolis-St. Paul, Minnesota Star Tribune did last week during the elections.
But the really big aha moment came election night, when traffic on the website doubled from a normal night’s traffic into hundreds of thousands of visits and millions of page views right about the time when historically many citizens would have been settling down in front of the television to watch the returns roll in.
There’s POWER in them there creative content delivery! Cross-pollinate! Fuse! Mix ‘n mingle!
Take a dash of article, throw it into a blog, send a related press release to your regional newspapers, pitch fresh angles to your local TV stations, record an interview on the subject…it’s all an open field just waiting for you to PLAY BALL!
