But apparently only half of all British people even know they exist.

The French, however, “are far more savvy” about blogs, according to a Reuters story about an Ipsos MORI poll.

Germans? 55% “blog-aware.”

Italians? 58%.

French? 90%.

Spanish? 51%.

And bringing up the rear, Britain at 50%.

Meanwhile, check out this little tidbit buried in the story:

Ipsos MORI found a direct link between blogs, or user-generated content, and people’s intentions to buy goods or services.

Any company that fails to come up to standard should beware. The blog is replacing word of mouth for endorsing or condemning a product or service.

So if you’re not blogging in your industry, someone else is talking to your clients and customers. Wonder what they’re saying?

For FREE articles, tips, and strategies designed to catapult your content and electrify your business, sign up for our ezine, “The Inciter,” at EpiphaniesInc.com!

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Posted in All About Content, Fun With Marketing |

This entry was posted on Monday, November 13th, 2006 at 9:37 pm and is filed under All About Content, Fun With Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.