At this very moment, Al and I are brainstorming Google AdWord ads for a client. The page we’re using to anchor us is an essential one - especially for online businesses that want the quickest, most straight-forward guidelines for writing their own online ads.

So, as Allen sits at his computer and stocks a research doc with sponsored links from competitors in top-performing keyword searches, I’m giving you this vital resource, just in case an AdWord experiment is something you’re thinking of doing:

Google AdWords Editorial Guidelines

Even if you’re not ready to start a pay-per-click campaign of your own, take a shot at writing a few for your own interests. It’s the modern-day Haiku form for businesses!

Headline: 25 characters (includes spaces)

Then three more lines, each no more than 35 characters:

• Two description lines
  One display URL

A challenge is brevity, to be sure. Those folks at Google know all the tricks, and they don’t let you get away with any of them - as you’ll see from the Guidelines page. No superfluous characters, no indulgent exclamation points, no hyperbole-rich phrases. Gotta keep it clean and honest. (Or as clean and honest as is still effective in a competitive advertising space.)

Google, we love you

Oh Great Sorter of Info

(Please, approve our ads!)

For FREE articles, tips, and strategies designed to catapult your content and electrify your business, sign up for our ezine, “The Inciter,” at EpiphaniesInc.com!

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Posted in Tools to "A-Ha Yourself!" |

This entry was posted on Saturday, November 11th, 2006 at 3:36 pm and is filed under Tools to "A-Ha Yourself!". You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.