Imagine the perfect employee. One who delivers your message precisely the way you want, every single time. Middle of the day or middle of the night, this standout performer never complains, never calls in sick.

This perfect employee is your website. But a lot of people waste this employee’s assets by building a static online brochure that fails to connect with their audience.

If you’re about to launch your website, re-launch it, or even if you haven’t taken a good hard look at it this year, here are the three things every page on your site must do to be successful:

1. Every page must be a stand-alone, one-on-one conversation. You might expect your audience to come through the “front door” - your home page. But search engines, people who link to you from their sites, and people who send links to friends and business associates may send your audience through the side window - straight into your Products page, for example. 

   Treat each page as though it’s the front door, and be there to invite them in. Look ‘em in the eye, and tell them what’s interesting to them in a conversational tone.

2. Every page is an invitation to learn more about what they need. People don’t come to your website looking to make friends. They come first for information, to find out what you can do for them and their business. And rather than telling them what you want to say, invite your audience to learn more in a strategic way.

   If you know your audience well, you’ll know why they’re coming to your site, what they’re looking for, what their greatest pain is. Each webpage should answer those questions.

3. Every page MUST be driven by one clear call to action, or one absolute purpose. Before writing or editing the words on your webpage, answer this question: What do you want your audience to do, think, and feel when they’ve experienced this webpage?

   The answer to that question is a filter. Run every word of your webpage through that filter. If the purpose of the webpage is to get the visitor to buy a product, every story on that page should be a conversation that invites the reader to click on a product. To get an ezine subscriber? Illustrate in as many creative ways as possible why they would want to sign up - and be conversational and gentle about it.

When your audience comes to your website - any page of your site - give them exactly what they need, so they know you’re someone of value. That’s the job of your website - 24 hours a day, seven days a week.

WANNA USE THIS ARTICLE IN YOUR EZINE OR WEBSITE?
Please do! Just kindly include this blurb with it:

Lani & Allen Voivod, aka “The Content Lovers,” help budding entrepreneurs and small biz dynamos “A-Ha Themselves!” in fun, innovative, and profitable ways. For FREE articles, tips, and strategies designed to catapult your content and electrify your business, sign up for their ezine, “The Inciter,” at EpiphaniesInc.com!

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This entry was posted on Friday, October 13th, 2006 at 1:04 pm and is filed under Inciter Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

We’ve highlighted YouTube a couple of times here in the blog (here first), and Google just announced they’re buying YouTube for $1.65 billion. Wow! That should tell you just how important YouTube really is.

We’ve taken our first steps into the YouTube world with one of our side projects, The Rumsfeld Diaries Political Action Pak. Being an absolute and complete amatuer, I did what I could with the resources and know-how I had - hence, this PowerPoint slideshow converted into AVI movie format using trial software I found at Download.com:

This took about three hours to put together (including the writing of the content) - and again, I make no apologies for the quality of the production. It’s the content, more than anything, that matters - and (as Lani has said before) the “getting it out there” that matters, too.

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This entry was posted on Monday, October 9th, 2006 at 10:21 pm and is filed under All About Content, Fun With Marketing, How do you "A-Ha Yourself"?. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

After four days of Adam Urbanski’s Attract Clients Like Crazy Bootcamp, and a fifth locked up in a suite with Adam’s Platinum VIP Mastermind Group, Lani emerges…with a life- and business-altering change of mindset.

“The fun is back in our business,” Lani says, and having spent hours on the phone with her over these past few days, I’m a believer, too. Check this out (5 minutes on the nose):

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This entry was posted on Monday, October 9th, 2006 at 6:53 pm and is filed under Dances With Gurus, Entrepreneur Diaries. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

As a woman on the edge of overwhelm, Lani’s recording from the middle of Day 2 at Adam Urbanski’s Attract Clients Like Crazy Bootcamp covers so much ground, it’s no wonder she got herself cut off at the end of the recording (5 min, 39 sec).

Among the topics covered: A good reason for breaking the networking rules, our first foray into YouTube territory, and the willing into reality of..well, a very particular reality:

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This entry was posted on Friday, October 6th, 2006 at 11:10 pm and is filed under Dances With Gurus, Entrepreneur Diaries. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Did I say 14-hour day? Let me revise that to a 19-hour day. Good grief! It’s amazing how clear Lani sounds considering that marathon first day, but she’s also sharing her two biggest “aha moments” from Adam Urbanski’s Attract Clients Like Crazy Bootcamp. Don’t worry about the cutoff at the end of the message - you’ll get the point of the second of the two “aha moments” despite that. (4 min 0 sec)

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This entry was posted on Friday, October 6th, 2006 at 7:53 am and is filed under Dances With Gurus, Entrepreneur Diaries. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

So Lani, my partner in life and business, traveled to Los Angeles yesterday to attend Adam Urbanski’s Attract Clients Like Crazy Bootcamp, and though she’s “unplugged,” so to speak (no laptop), she’s sending dispatches from the deep behind the scenes via camera phone and Audio Acrobat.

Wanna know what it’s like for a entrepreneur far from home and family, about to dive into five 14-hour days of “accelerated marketing training exclusively for solo professionals and service-based business owners,” as Adam describes it? Here’s where it begins (4 min 42 sec):

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This entry was posted on Thursday, October 5th, 2006 at 9:09 am and is filed under Dances With Gurus, Entrepreneur Diaries. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.