So my mother is officially part of my “network” now, and I never saw it coming.
Which is ridiculous. One of the cardinal rules of networking is to start with your family, right? And yes, I talk with my Mom about what Lani and I are up to, here in the wilds of New Hampshire. But I think I’ve looked at those conversations as simply keeping Mom in the loop.
And then she does what any good member of a network does – she sends a great little interview article from AP via the Los Angeles Daily News with the authors of Your Attention Please. Paul Brown and Alison Davis subtitled their new book, “How to Appeal to Today’s Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer.”
Actually, I’m overwhelmed by the subtitle, but I’ll break through that by sharing with you this important tidbit, from Ms. Davis:
“The No. 1 core of our advice is, the more your communication is aimed at meeting somebody else’s needs, (namely) the person you’re trying to reach – the less it’s about you and the more it’s about them – the more likely they’re going to engage.”
I needed a reminder, and in case you need it, too: Keep everyone in the loop about what you’re up to – even (and especially) your mother. They never stop looking out for you.
