I Heart Lisa Wilder
September 18th, 2006 by Allen VoivodWay back in June, we wrote about our experience with Michael Port, creator of the “Book Yourself Solid” lead generation and small biz marketing system, and co-founder of both the “Product Factory” (”The #1 Product Creation, Marketing and Sales Resource on the Internet”) and “Traffic School” (the “Ultimate Website Traffic and Conversion System”).
Well, as a wonderful little bonus, we got the benefit of a laser coaching session with Lisa Wilder, a Certified Book Yourself Solid coach who’d been working with Michael for almost two years. She has her own site, “The Wilder Zone,” which offers “Personal & Professional Support & Resources for Stepping Boldly Out of Your Comfort Zone.”
(Lifestyle side note: Lani couldn’t join the call because she got to take our son to a pre-school nature program. She may have missed out on Lisa personally, but she’ll still get the benefit of hearing the call, because I recorded it with Audio Acrobat. Lucky girl - it’s like having your cake and eating it, too!)
Lani and I are about to develop our first information product - and by an incredible coincidence, Lisa is developing a program to teach people how to do just that! (More details when Lisa launches it.) And Lisa, game gal that she is, let me entirely change our planned topic of discussion and rolled with this question on the fly:
If you had ten days to create an information product from concept to reality, how would you do it?
The conversation went a little longer than the planned 20 minutes…and she had fabulous advice to offer. One of her recommendations I’ll mention, that’s outside the 10-day scope (but integral to the success of that process): Build your relationships with potential strategic partners BEFORE you start asking for help promoting your product.
Even if you’ve got the best idea, the best pitch, the most perfectly complementary-but-not-competitive product to share with that partner’s audience…you’ll have a bear of a time bringing them on board if they’ve never heard of you before.
Lani and I have also had a gap in our own business offerings - no value-added offer to help persuade people to sign up for our ezine, The Inciter. After the call, I immediately signed up for Lisa’s “How to Create an Irresistible and Highly Effective Opt-in Offering” ecourse (which you can sign up for, too, when you click on that Wilder Zone link above).
I’m wicked excited to read it, and I’m over the moon about my coaching call with her. I feel like something just snapped into place inside my head.
She’s warm, insightful and witty, and says the one-on-one coaching sessions are what she loves most about her business. After my call with her, I believe it. And as a last note, since Lisa’s Wilder Zone blog also addresses not just the business side of being an entrepreneur, but the personal side, too - you can’t really separate them, can you? - please do check it out. Her personality comes through there just as strongly as it does over the phone.
