Ah, camping on the shores of Sebago Lake, ME. The call of loons before sunrise. The skunk outside our tent in the middle of the night. The compelling page-turner of a business book I read by the campfire after our son passed out from hours of play with his 10 cousins.

What book, you ask? Why, it’s Blogwild!, Andy Wibbels’ super-strightforward introduction to the blogging phenomenon. It’s pitch perfect - a breezily written and completely unintimidating guide to getting started, fast and painlessly.

My biggest “A-Ha!” from it came in a little section called “Become the Filter, Be the Lens”:

Think of all the information that your potential customers and current clients need to know to succeed in their businesses and their lives. Without a doubt, they don’t have time to read a hundred marketing magazines, journals and Web sites each month to get the information they want. Instead, they can just find a handful of bloggers to find, field, and filter the information for them.

What if you can become the filter for your customers? You can provide a digest version of the latest industry trends and news that matter most to them. You can become the blog they can’t live without.

Of course! It’s forehead-smackingly obvious when you put it that way, Andy.

And the beauty of it is, it works for any niche, any hobby, any specialized area of interest.

What’s more, the book even gives the most friendly walk-through for setting up your first blog! And since I’m usually the first line of tech support in our two-person company, I can truly appreciate a blog set-up routine that, to borrow from Lionel Ritchie, is easy like Sunday morning.

It’s a great way to dive in and start to “A-Ha Youself!” Give it a try!

(Seriously, try it - Andy offers a free excerpt from Blogwild! right here.)

Click below to use your fave social media tools:

Hide Sites

Posted in All About Content, Gotta Reads, How do you "A-Ha Yourself"?, Lessons Learned |

This entry was posted on Thursday, August 31st, 2006 at 9:28 pm and is filed under All About Content, Gotta Reads, How do you "A-Ha Yourself"?, Lessons Learned. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.